Thursday, July 24, 2008

Customers Customize For Their Custody!

As more and more companies are struggling to differentiate from each other, especially in fashion, why not do what Nike has successfully done with their iD campaign? That's exactly what Brooklyn based Mishka is trying to do!
As of today, you may customize a t-shirt and have it shipped to you for $39.99. Each month Mishka will provide the basic shirt template design, this month will be the Death Adders Inc. logo. Like Nike iD, you can attach a name to the shirt, but instead of it being displayed visibly like Nike, it will be on the inside shirt tag.
Mishka has a LONG way to go until they provide enough materials / colors to fully experience a customization project.
Custom Mishka

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